Let’s start with the splurgiest option, and that’s Nili Lotan, where the quality of the cotton is supremely high and the cut flattering and chic. Pro tip: I find most of mine on The Real Real, where they sell for a fraction of their original price.
Rails is a great resource for fun prints, like this striped cheetah number. They’ve also got a decent selection of solids and silk shirts.
I’ve never not liked a shirt I got from Madewell, and I love the utilitarian vibe and khaki hue of this popover.
Alex Mill’s Bobby Shirt goes for a mere $98, comes in several good colors, and looks better the more worn-in it gets.
I’ve got a lot of shirts from Xirena, and they never disappoint: the weight is perfect, and the cotton’s a really nice combination of crisp and soft.