Else: my new favorite lingerie brand

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I am always looking for underwear that is as sexy as it is comfortable and wearable, and I believe I have found the perfect marriage of these qualities with Turkish brand Else. I purchased this wireless plunge bra about a month ago and have worn little else since. I used to think a bra had to have an underwire to truly be sexy, but this one proved me wrong.

You’ve really got to click through to see a model wearing these pieces in order to see what’s truly special about them: this is just about the prettiest strapless bra I’ve ever seen.

I’m not really a bodysuit person, but I would for sure make an exception for this gorgeous sheer one.

High waist briefs are another thing I can’t usually get with, but these look so breathable and light.

I like the combination of stretch mesh and lace on this underwire bra.

This one looks comfy enough to sleep in.

The lace pattern on these bikini briefs is just so pretty.

A lovely soft cup bra for wearing under whatever.

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27 Thoughts on Else: my new favorite lingerie brand
    Ncrj
    17 Mar 2021
    7:17am

    I wear journelle brand underwire. It’s a nyc brand…similar…

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    Gail
    19 Mar 2021
    2:41am

    My 94 year old friend told me that if you have two, you shouldn’t complain. Doesn’t seem to stop me, though.

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    Rae
    18 Mar 2021
    9:22pm

    Oooh, you aren’t kidding! These are gorgeous – and they have white bras which are becoming hard to find for some reason.

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    Francine
    17 Mar 2021
    7:08pm

    I started wearing a bra 24/7 when I was pregnant with my first son 17 years ago because liked the supportive feeling. (demi-underwire bras) I work out with running bras, but otherwise, I’m in a regular bra all day/all night. I don’t understand how y’all like to go braless or just wear little bits of fabric. THAT sounds uncomfortable. (BTW, I’m convinced my round the clock bra wearing has kept gravity at bay. Boobs aren’t bad!)

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      Linda Boardman Kerr
      18 Mar 2021
      6:50am

      I totally agree! While my boobs are not huge (C cup) I do not like the feeling of them drooping (or the look) so I wear a sleep bra at night. I also think they help the gravity thing.

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    Carrie P
    17 Mar 2021
    5:50pm

    Hi! No personal experience but I have heard good things from big chested ladies regarding this brand: https://knix.ca/

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      Jax
      18 Mar 2021
      12:03am

      I’d bought some of the Knix period underwear and they fell apart in less than 2 years…

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    MARGARET
    17 Mar 2021
    11:08am

    Bra? What is this thing “bra” you speak of? I’ve been free-boobin’ for a year now and I don’t think I’ll ever go back.

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      kimbersam
      17 Mar 2021
      11:41am

      Randomly….now ear worming in my head a variation on the Tom Petty classic….”Now I am freeeee……free boobin!”

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    Ace
    17 Mar 2021
    9:59am

    Does anyone else have biggish boobs (36C) that are starting to slide down with age? At 53, I look at these pretty bras the way I look at stilettos: nope, never going to happen. I would love a post on beautiful bras that are designed for my softening ladies…

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      Linden
      17 Mar 2021
      3:14pm

      And then there are those of us who are built like a brick outhouse. I am a C-cup, but my barrel torso needs a size 42 band. Most of the bras in that size come only in neutral colors, which make me sad. All these delicate bralettes that some people can wear peeking prettily out from their tops fill me with envy.

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      Tahe Z
      17 Mar 2021
      11:31am

      Ace, same here. I just found out that I’m now a D cup, whereas I thought I was no bigger than a C for-like-EVER. Kim, you are lucky that you can wear these light and lacy underthings, but- waaahhhhh- my bewbs need a little more support these days.

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        Kim France
        17 Mar 2021
        11:58am

        Really? Even the ones with underwires don’t work? I know nothing of big boobs.

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          Ace
          17 Mar 2021
          2:27pm

          really! It is now a structural challenge — the straps can’t handle the work, the ladies roll over the underwires, there’s more bulge over the band generally. And I don’t even have BIG boobs, per se. I just wondered if any smart company was leaning into this excellent market niche.

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            Alyce
            24 Mar 2021
            11:49am

            Ace – I wonder if, as your breasts have changed over time, whether you may need to do a more comprehensive re-evaluation of what is the right size and style bra for your breasts as they are today. I went through this last year when I finished breastfeeding and my breasts were radically different than they had been pre baby. Because I was trying to replace my bras from home during COVID rather than go into my favorite local shop, where they measure you, take a look at your breasts and come back with a couple of perfect bras, I got really into the weeds of bra sizing. Reddit’s abrathatfits and the lingerie addict book and blog were amazing resources that taught me SO much more than I knew before. I’m a 34DD/34E, and a lot of my breast density is above the nipple rather than below the nipple. Certain bra styles don’t work for my breasts, even in the right size. Demi and balconette style bras are the only ones that work for my breasts as they are now. And cut and sewn bras offer soooo much more lift and shaping than molded or padded bras do. It was revelatory to figure that out since I’d always gravitated towards other styles, which never looked that great (even though I bought them and wore them). Even after finding the right size and the right style of bra, I also figured out that the width of the underwire is a huge factor as my breast tissue is spread fairly wide across my chest. The width and height of the underwire made a huge huge huge difference in the bra’s comfort. If an underwire bra hurts by the end of the day, it’s not the right size and shape underwire for you. Given that my breasts were radically different after nursing, figuring out these four things meant I wound up buying completely different bras than the ones I had been using pre-pregnancy (wirefree bralettes, sometimes triangle bras or molded underwire bras). Anyways, after figuring all this out, I’ve managed to acquire 6 new underwire bras that fit so beautifully, make me feel really sexy, are unbelievably comfortable and supportive. It’s totally possible I’m the only person in America who started wearing underwire bras daily during the pandemic. I should also say that two of my bras were from Else, and I LOVE them, and I’m looking forward to buying more of them.

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            Ellie
            17 Mar 2021
            7:32pm

            Amen, Ace! The physics of it are baffling, but longtime favorite bras just don’t work anymore. Really really hoping that vaccination and getting back to the gym will help somewhat, but resigned to the fact that that is not going to be a total solution :(.

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            Patty
            17 Mar 2021
            5:22pm

            I’m a 34 E. So while I’m a small-ish person, my boobs probably weigh a few pounds each. They’re big. I found a shop in my area where they carry hundreds of styles. Most of them are in boxes. The staff look at you, ask what you want, and bring out several bras which are either very close or perfect. I consider myself lucky to have them. The first bra they gave me, I felt younger and thinner. My current fave is a Chantelle. Underwire, strong straps, and some lace. Holding ’em up is hard work!

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              Ace
              18 Mar 2021
              11:07am

              Where do you live? Can I go to this store?!?!
              I went to a store where they were desperate to help, brought me every bra in the place, finally tried a mastectomy bra, then gave up.

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                Patty
                20 Mar 2021
                10:16am

                New Jersey. The shop is Personally Yours in Far Hills.

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      Mamavalveeta03
      17 Mar 2021
      12:53pm

      Oh yeah. After nursing 3 kids for several years each, mine are about as far from perky as you can get!

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        Tahe Z
        17 Mar 2021
        4:24pm

        Girl same, but I just nursed the one for 10 months.

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    Viajera
    17 Mar 2021
    12:39pm

    I am sorry if anyone thinks there needs to be an underwire to make a bra “sexy.” My strong impression is that people who like other people’s boobs tend to like all the different kinds of boobs that there are. But I am not the best person to speak on this. Love what you’ve got!!! They’re there, and it’s very expensive, and maybe painful, to get rid of them, so we may as well.

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      Ace
      17 Mar 2021
      2:31pm

      Yes, Viajera! I do love what I have, and body positivity is absolutely the way to go! I am happy naked AND I also want my clothes to hang well when clothed. Maybe I need to ditch tailored busts on dresses but that makes me feel sad….

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        Viajera
        17 Mar 2021
        7:02pm

        Well … maybe find a good bra store, like Patty said. Don’t give up on the clothes you love! There must be a solution.

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    alleira
    17 Mar 2021
    12:52pm

    I have a few of these pieces and have found that they absolutely do not hold up. I hand wash my delicates and lay flat to dry and all of the pieces I own have small tears at this point. So while I agree that they are very attractive, my experience is that it’s not well made.

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Kim France

I was born in Houston, Texas in 1964 and have lived in New York City since 1988. I had a long career in magazines, working at Sassy, Elle, New York, and Spin, and in 2000, I founded Lucky magazine, which I edited for ten years.

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