Checking out the goods from Emerson Fry

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I’ve long been a fan of this New Hampshire-based brand, first because of their excellent caftans, but also because their clothes are just in general so easy and wearable. This is a pretty perfect hippie girl dress, and I love the blue and orange color combination.

A Mandarin collar top with cool gathered sleeves; also, this also comes in a pretty good blue floral.

A sweet maxi dress—and I usually never like maxi dresses.

I like this block print top, and especially like the deep-V neck.

A simple floral dress that could easily double as a beach coverup.

Here’s one of my favorite Emerson Fry caftans—and one of my favorite caftans maybe ever—in straightforward blue and white.

The leopard print on this puff-shoulder top is so perfect and graphic in black and white; it also comes in this pretty floral print.

I dig the barely-there Swiss dots on this excellent navy midi dress.

What a very polished shirtdress.

And here’s a perfectly simple peasant top.

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Comments

18 Thoughts on Checking out the goods from Emerson Fry
    cw
    2 Jun 2021
    8:38am

    I am also an EF fan. I ordered one of their long caftans a couple of summers ago, but ended up giving it to my daughter (she LOVES it) because it swallowed me whole. However, the shorter caftan works great for me so any ladies out their under 5’3″ take note. I’m loving the short sleeved top that you show in white (loving the blue), but I worry that since it’s a one-size-fits-all I would again be swallowed alive by too much fabric. The block print long sleeve top is so me this summer––roomy, harkens back to my hippie days yet still is elegant. Now if it arrives smelling of patchouli and sandalwood it will be perfect.

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    Melo
    2 Jun 2021
    2:35pm

    You introduced me to EF and I have several great pieces now, and passed on to some other happy friend-customers. I like some of the tailored pieces they make (e.g. blazer, velvet dress) and hope they do more of those too. Also… I’m glad I happened to buy these sandals last week to go with long 7 For All Mankind Dojo jeans where I needed some extra height, because now they’ll probably sell out! 🙂

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    Mamavalveeta03
    2 Jun 2021
    2:13pm

    I think that a few of these things could work for my trip to Colombia. Simple, loose, and casual – my MO (Well, maybe not simple and loose, but you get what I mean.)

    4

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    tamara
    2 Jun 2021
    12:05pm

    I do love Emerson Fry but i am feeling like maybe they could expand their model image to be a little more diverse…(size, race, age, even the occasional curly haired brunette……anything!)…anyone else feeling the same? I’ve actually been shying away from the brand because i feel like they really need to do better with that.

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      Carlene
      2 Jun 2021
      7:21pm

      It’s not just lack of diversity, but I’m pretty sure there is only one model! I’m used to it by now.

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      SaraB
      3 Jun 2021
      1:35am

      I’ve purchased a few things from EF. The last being the lovely Olympia Caftan-Rosey Organic dress. It fit, if not too big, but my god if you have a chest above a B-cup you’ll probably look like you’re wearing a tent! Like Tamara said, I really wish we could see the clothes on more diverse body shapes.

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    Rae
    2 Jun 2021
    12:37pm

    I have so very many EF pieces bought over the last decade — they are all great quality and despite a lot of wear still look new in both the sense of unworn but also not outdated. I like what she is offering now but as a fellow person of moderate height and frame I do miss her more tailored & classic pieces. The blue prints she is offering this season are very tempting, even in the big flowing silhouettes!

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    Gleaming the Cube
    3 Jun 2021
    10:35am

    I got the blue dress yesterday for a gift! It looks perfect for hot days.

    I have several EF caftans, and they really do lead in most wears, mostly because I always wear one in the morning and then often at night after a bath. The “Frascina ” style is less voluminous for those whom are afraid of being swallowed. I ripped one of the long, classic ones—like my ass seriously wore through it because of so much use—but that was after 180 wears and 4 years. I am a compulsive wear tracker: it’s helped me understand and control my spending, and frankly, $188 for a caftan ends up being a good deal for me.

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    Lisa
    2 Jun 2021
    10:54pm

    Okay I’m giving the caftan a try. I think I tried to buy one last year and they were sold out forever. 57th birthday present to myself. I think it will make me happy on a blazing hot summer day.

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    rachel in berkeley
    2 Jun 2021
    10:57pm

    I bought that classic blue & white caftan years ago (thanks to GOACA) and my PPW is pennies. It’s served as a beach cover up, sleep wear, post-shower-hangout-caftan, house dress, etc. I tried to wear it belted as a dress but that was too far out of my comfort zone. The. Best.

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    C.Michol
    2 Jun 2021
    10:27pm

    Do the caftans have pockets? (That’s my holy grail item.)

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    Ellie
    3 Jun 2021
    6:35pm

    Yet another Cute Girl(TM) brand that follows the Abercrombie “We Don’t Want Fat* People Buying Our Clothes” marketing strategy. Insert eyeroll here

    * Above a below-average size

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    Elisa
    2 Jun 2021
    9:02am

    I echo cw’s comment—sadly, both the short and the long caftans were too voluminous for my 5’2” frame. I am wary of anything “one size fits all.”

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      MKW
      2 Jun 2021
      10:41am

      Shoot. 5’3” and I’ve been longing for the blue caftan

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    lisa w
    2 Jun 2021
    9:10am

    You seriously will pay 188.00 for a dress made in India for peanuts – the makers of which probably make less than minimum wage. Sorry but I don’t get it.

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      cw
      2 Jun 2021
      11:48am

      My understanding is Emerson Fry is an ethical clothing brand. Most of their clothing is made in the USA, but some––such as their clothing made in India––the artisans are well paid and the textiles are organically produced. Here’s a clip I found doing a quick internet search : Emerson Fry clothing focuses on “limited production runs each week of new and existing products” made in the U.S.A. and also offers its India Collection, made by artisans in India who use heirloom hand print and dye techniques on organic natural fabrics using low-impact and natural dyes. For its U.S.-made line, the company takes orders before producing the items, and you can sign up here to get updates. Sizes are XXS–XL.

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    Eloise
    2 Jun 2021
    10:58am

    I’m loving the maxi dress but, like other shorties have expressed about other items, am afraid the amount of fabric will overwhelm me. Sigh.

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    MaryAlice
    2 Jun 2021
    10:58am

    I like some of the more tailored pieces, but I can’t shake the feeling that EF is made for a very specific customer, and she isn’t me.

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Kim France

I was born in Houston, Texas in 1964 and have lived in New York City since 1988. I had a long career in magazines, working at Sassy, Elle, New York, and Spin, and in 2000, I founded Lucky magazine, which I edited for ten years.

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