Brand I like: Me & Em

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I’d never really even known of the existence of this British direct-to-consumer brand until I somehow found my way on to their site the other day. And I have to say that while there’s a lot on offer that’s younger and girlier than I go, there’s also a lot to covet. Like for instance this spiff boucle sweater jacket.

A denim cargo jacket that’s the just-right amount of oversized.

A cropped silk blend cardi that’d be ideal for pairing with dresses.

Such a pretty, feminine—but not too flouncy—dress, with flattering ruching in all the right places.

I’d wear this cashmere sweater vest layered over a button-down.

A nicely slouchy pair of carpenter jeans, in rigid denim.

And finally, just a cute and kind of perfect tee with a nice, deep V-neck.

 

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20 Thoughts on Brand I like: Me & Em
    Jen
    16 Mar 2023
    12:37pm

    I love the look and sleeves on that V-neck tee, but apparently it would KILL designers to make shirts longer. I am so over this cropped trend (and this one is far from the worst offender). All I’m asking for is one more inch!

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      Darcy
      20 Mar 2023
      1:59pm

      2″ pls

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      Mamavalveeta03
      16 Mar 2023
      11:04pm

      I SO agree with you, Jen!

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    Ann
    16 Mar 2023
    11:45am

    Love their shoes too! Although out of my price range.

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    Elisabeth
    16 Mar 2023
    10:17am

    Loving this post—new obsession! The cargo jacket in particular is speaking to me, although I’m out of jacket season in Florida for the next, oh, 8 months lol. And the prices are a tick higher than I’d like, although free international returns is a great bonus. I agree with Kathy, something about the cuts and colors speaks to me, too. Back to scrolling…

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    Pia
    17 Mar 2023
    11:00am

    That dress is perfection.

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    Viajera
    17 Mar 2023
    12:43pm

    I don’t know if I will ever stop being fascinated by people who don’t want to wear in their own pants. It probably creates jobs though, so that’s good. … … … These are some good knit pieces.

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    Heather
    17 Mar 2023
    10:56am

    That’s just UK sizing – the numbers are 4 higher than the US.

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    cw
    16 Mar 2023
    9:23am

    Kim, your Instagram photos of your trip made it seem so relaxing and beautifully warm and exotic! Two quick side notes…yesterday’s posting didn’t show up until this morning––not certain if that’s me or the internet or the weather or…whatever, but thought I should mention it. Also, Aja Barber (I follow her on Instagram and I believe I “met” her on your EIF podcast, yes?) does a collab with the brand Lora Gene which is very size inclusive and turns out beautiful garments for all bodies. I have not ordered from them so can’t be more informative. If you want to be inspired about how to put an outfit together following Aja Barber’s postings of “getting dressed” will do that for you. She throws “what’s expected” out the window and dresses in comfortable clothing but looks gorgeous and fashionable. Goals!

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      Mary Alice
      16 Mar 2023
      12:44pm

      I don’t see any trip photos! Is there a different IG account?

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        Kim France
        16 Mar 2023
        12:56pm

        I pretty much only post in stories anymore, Mary Alice, so they’re gone in 24 hours.

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    Kathy
    16 Mar 2023
    8:31am

    I agree! I first learned about this brand on Andrea’s blog a few months ago- she received a catalog and featured some items in a post- I was obsessed. Something about their designs and cuts just speak to me. I’m about to order that fuschia dress- anyone have any knowledge of how their sizes run?

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    Kiki
    16 Mar 2023
    8:59am

    Wish they went beyond size 12.

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      Elisabeth
      16 Mar 2023
      10:18am

      On never mind, sorry! I looked at the size charts and they go to *UK* 16, which is, indeed, US 12. You were right, Kiki.

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      Elisabeth
      16 Mar 2023
      10:10am

      They actually go up to size 16, you just have to scroll sideways so it’s a bit hidden, the top of the range. I haven’t looked at the size charts, though, IME UK brands fun smaller than US.

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    Darcy
    20 Mar 2023
    2:15pm

    Great looks!! The styling seems very important. In each example, a key accessory makes the item for sale great—the graceful sandals, the oversized sunglasses, the 70s platform shoes. The accessory is the secret sauce. One without the other could actually result in a ho-hum outfit and money wasted. Look around your closet and see if you can recreate the complete effect. If not, go the extra yard and make a purchase—that’s what keeps a look from being boring, friends! I want to subtly turn heads and be admired! My 2¢.

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    Jax
    18 Mar 2023
    1:10am

    Swoon, that denim cargo jacket is pretty much 100% my ideal type of jacket.

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    rZ
    16 Mar 2023
    1:01pm

    I just ordered a fab pair of trousers from them but sizing is horrible, a 10 is equivalent to a 6 US or so.

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    Amaya
    16 Mar 2023
    5:49pm

    I love every single item posted here. Thanks for the great eye, Kim. I feel inspired.

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    Karen
    17 Mar 2023
    6:41am

    Interesting I’ve been a fan for a while, and young and girlie and never terms I thought applied. I always thought of them as what the Ann Taylor so my youth would /should look like now if they had stayed true to their roots. Showing that fashion really is in the eye of the beholder

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About

Kim France

I was born in Houston, Texas in 1964 and have lived in New York City since 1988. I had a long career in magazines, working at Sassy, Elle, New York, and Spin, and in 2000, I founded Lucky magazine, which I edited for ten years.

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