Brand obsession: Trovata

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Everything by this California-based brand is pretty cute and highly wearable, but I am especially enamored of their shirts, which come in a stupefyingly broad array of colors and prints. I am crazy for the almost-but-not-quite-too-loud pattern on this button-down.

The ruffles here are nicely restrained, and the floral print’s color combination is to die. Here’s the same shirt in a really good plaid.

This peasant-y top comes in several good floral prints, the best of which is this one—which looks like Liberty of London even though I don’t think it is, and which is sadly sold out in my size.

 

 

 

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19 Thoughts on Brand obsession: Trovata
    Viajera
    1 Mar 2023
    3:04pm

    Hmm. Do these people make housewares? Going back to look …

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    Mary
    1 Mar 2023
    1:24pm

    I love the second print ! I like prints and you find so many tempting ones. I have at times worried/resisted prints recalling Elizabeth Edwards telling her daughter that one can regret a patterned blouse more often than a plain color ( something like that) . Since retiring ( early – 59yo) , really trying to not buy items that use per wear $ is high .My go to now is very casual. And I end up “saving” nicer things to wither in my closet versus wearing for errands etc. But I am absolutely flummoxed with what to wear . It is like a wordle that doesn’t follow normal vowel placement. Efforts that used to work look dated, too trendy, too young, boring- like I am either in the “ she gave up and/or trying too hard , meh or
    She got that trend memo” -but perhaps some of that is social media/capitalism overexposing everything to death instead of the sly insider know of yesteryear and Lucky? And all of fast fashion emulating the same colors and looks at once…
    I cannot seem to get the casual effortless cool I aspire to (for lack of a better word) – I just purchased a frank and Eileen sweatshirt capelet ( sale Nordstrom) that felt like a good spring start. –
    I do have a robust coat collection . ( all that is seen many days)!
    Re podcast – I recently tried the Garnier glass hair water .( read @ on some list) It softens and makes my dyed brown hair soft and shiny like pre grey hair texture- elvive gets great reviews too. Like it as much as Olaplex !

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      Viajera
      1 Mar 2023
      3:00pm

      Just my .02 – I wonder if maybe you are worrying too much? I bet your outfits look just fine. If you are worried about being too trendy on one hand and too boring on the other, then maybe you have found the sweet spot. In contrast, I am pretty certain my clothes are too boring. I’m just trying to add color here and there. Baby steps …

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        Mary
        1 Mar 2023
        3:43pm

        Yes- i do overthink ! Good reminder . Thanks!!!

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      Elisabeth
      1 Mar 2023
      3:52pm

      You’re probably overthinking, but don’t we all?? I know I do. The rules for GOACAs used to be bad and unfair and stupid, but now there are no rules, which is great and freeing but can also lead to mania and self criticism haha. We women are too hard on ourselves! No one who sees you is judging you as hard as you judge yourself.

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    Wendelah
    1 Mar 2023
    4:27pm

    My brand obsession is ace&jig. Size inclusion: XXS to 4X, Fair Trade Certified, and they’re having their sample sale as we speak. Such gorgeous textiles. The photos don’t do them justice. This brand has better resale value, too, than most.

    For the times in my life when I just need clothing I can throw in the washer and dryer and not have to worry about dry cleaning or ironing or the dreaded “dry flat in the shade,” nothing beats L.L. Bean. There isn’t anything fancy about their styles or fabrics but their shirts wear like iron and fit my size 20W body perfectly.

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    Kay
    1 Mar 2023
    10:09am

    It is unfortunate that their largest size is labeled as a 12, with a 39 inch bust, 31 inch waist, and 41 inch hips.

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      Mary Alice
      1 Mar 2023
      1:04pm

      Are you sure about that? I checked the size guide on the shirt listed first and a 12 has a 51″ bust, which is very generously cut.

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        Kay
        1 Mar 2023
        5:05pm

        I was looking at their general size chart for bodies/the measurements they design for, not the product charts with the garment measurements.

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        Ellie
        1 Mar 2023
        3:48pm

        The sizing seems to be all over the place. As far as I could tell, the size charts are giving garment measurements for specific styles/style families, not bust sizes. So whether individual pieces will physically go around you if you’re more than 39″ in chest circumference seems to be a different issue of whether they are cut to fit a person more than 39″ in circumference. But there’s nothing about the marketing here that suggests they’re at all interested in size inclusivity. Feels a lot like just another SkinnyCoolGirlsOnlyTM brand. Le sigh …

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    Elisabeth
    1 Mar 2023
    11:17am

    Beautiful prints, classic shapes, and made in California! And yet…the website specifies that the “fabrics” are made in California. So are the clothes assembled elsewhere? I couldn’t find this info, but if someone else does, please post! Another complaint (sorry!): these are high prices when the cottons aren’t organic, especially if they’re assembled overseas. Do I have things in my cart? You bet! But these kinds of questions have become important to me.

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      kara
      1 Mar 2023
      11:43am

      PS Their customer service is incredible. I am sure they would answer any question you had about a specific item.

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      kara
      1 Mar 2023
      11:41am

      Not too too long ago, their clothes were also made in California. Last item I bought was made in India, I think. For “made in USA” California brands, Sundry, Amour Vert, and Lesley Evers are all great. As is Xirena. But some of their recent clothes are “imported” as well, so I always check. And weigh my conscience… China is totally out for me for new clothes.
      As a customer, I really hate the new “designed in California, made in X” thing brands are doing.

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        Sharona
        1 Mar 2023
        12:36pm

        I’m OK with made internationally. The red-white-and-blue-washing in not really made domestically but we’ll imply that it is and charge based on the implication, not so much.

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          Viajera
          1 Mar 2023
          2:57pm

          I wasn’t sure what to think about this either. I sometimes make a loose analysis based on whether the other country is a place where people are free enough to organize. Though if there is one of those third-party groups checking conditions, that’s even better. I think it must be very hard to know a true situation from an entirely different country. … … … Having said that, these prints are fantastic!! I guess they are made by Trovata? It was a treat for the eyes.

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          Elisabeth
          1 Mar 2023
          3:46pm

          Exactly this!

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    Maryse
    1 Mar 2023
    11:46am

    The prints are indeed quite nice but it’s 2023, and if a maker doesn’t carry up to a size 16, that tells me that they aren’t interested in my $$$. For some pieces it looks like you could go down a size, but if I buy clothes this expensive I want them to fit me like they do the model with the same amount of positive ease. And size 16 isn’t even that big.

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      Ellie
      1 Mar 2023
      3:49pm

      Seriously. And 16 is really barely average, much less not that big.

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        maryse
        1 Mar 2023
        4:12pm

        Totally. I’m closer to 18-20 so my point had more to do with including what is now considered a straight size. I’m not even asking them to fit me!

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Kim France

I was born in Houston, Texas in 1964 and have lived in New York City since 1988. I had a long career in magazines, working at Sassy, Elle, New York, and Spin, and in 2000, I founded Lucky magazine, which I edited for ten years.

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