Brand I like: AYR


This New York-based company (the name stands for All Year Round) was started by three friends in 2014, and has grown a loyal following for their clean, updated, highly wearable classics. I like how versatile their pieces are, and the fact that they offer many of them in extended sizes. I also like the fact that they bring back popular shapes season after season, with different fabrics and prints, like their popular Por Favor top.

This elegant robe coat is a great shade of camel. If you’re the type of person who can get away with belting a coat, this would be a great candidate for that.

I usually don’t like when shirts have a pajama-ish look, but this one is an exception, I think because the pajama-ish details are nicely subtle.

Just a really good striped button-down in Irish linen.

And this Breton-striped number is a pretty perfect spring sweater: lightweight and so sportif.

Another thing I usually don’t like: tees with high necklines. But this one just strikes me as really chic in a tomboyish way.

AYR offers a lot of denim, and this pair of jeans has exactly the look I’ve been searching for lately: straight-legged and not overly distressed.

This may just be the most feminine shirtdress I’ve ever seen. I like how it isn’t quite sleeveless too.

An oversized denim jacket that’d be perfect for layering.

And finally: I want want want this super-cool utility jumpsuit with its excellently frayed hem.


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2 Thoughts on Brand I like: AYR
    11 Mar 2020

    I have been wanting to pull the trigger on Ayr’s Bomb Pop jeans for ages now. I really need to do that, they look perfect.


    11 Mar 2020

    I would wear any and ALL of this on repeat! AYR has quickly become one of my favorite new brands (Complete disclosure: I’ve not purchased from them, yet.)



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Kim France

I was born in Houston, Texas in 1964 and have lived in New York City since 1988. I had a long career in magazines, working at Sassy, Elle, New York, and Spin, and in 2000, I founded Lucky magazine, which I edited for ten years.

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