I actually discovered Arket in the GOACA comments section the other day, and now I’m borderline obsessed with this Swedish brand, which churns out subtle, Euro-chic, classic-with-a-twist pieces that are easy to wear—sort of like Isabel Marant before she got too tricky. Prices are about on par with Madewell or Sezane, and though I wish they made clothes larger than size 10, I still think they’re on to something. This Boucle coat, for instance, looks just fantastic and like it’s much pricier than it is.
A printed silk scarf is such a French lady’s secret wardrobe ingredient.
A really snappy blazer that also comes in some fun colors.
A suede tote that’s kind of perfectly slouchy, and big enough for all your stuff.
This poplin shirt comes in four great colorways, and I want them all.
How perfectly un-distressed and un-whiskered are these jeans?
A LOT of you are searching high and low for wool trousers this year, and this pair looks so cool and flattering.
A mohair blend cardigan with statement-y buttons.
This oversized down puffer has such a stylish, cocoonish shape.
And of course I’m in love with this nubby fleece jacket.