This week on Everything is Fine

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This week, Jenn and I sit down with journalist and podcaster Jo Piazza, and we’re talking about the “mom influencer industrial complex,” aspirational marketing, and why so many women are soothing isolation and loneliness by hate-following each other online. It’s a pretty fascinating episode, so do tune in on Apple Podcasts, Spotify, Stitcher, or wherever you get your podcasts. And don’t not join our Patreon, for tons of fun extra content.

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16 Thoughts on This week on Everything is Fine
    Lisa Enslow
    20 Apr 2021
    4:17pm

    I found this episode fascinating and horrifying (the utter meanness of some women commenters). Now listening to Under the Influence with great interest. The influencer world is also something I enjoy discussing with my 3 adult daughters. It’s a world they are much closer to, and they have OPINIONS.

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    Jessica Goodman
    20 Apr 2021
    4:36pm

    Really enjoyed this episode and now enjoying the Under the Influence podcast next!

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    Karin
    26 Apr 2021
    1:34pm

    Just listened to the last few podcasts and I thought this quote (from this piece https://www.vogue.com/article/can-we-dismantle-fat-phobia-on-the-red-carpet?fbclid=IwAR0hVkJ6CD6p6dECqQUeD9YBIgP3zyKtDoJJXS7UbcRQZer23REvXMSVAWU) was apropos to both momfluencers and celeb 2000s culture: ““Oftentimes when we are saying something unkind about something else, it’s because we have our own feelings of helplessness. The choice to bully is a way to feel a momentary hit of power.”

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    Margaret
    21 Apr 2021
    2:25pm

    So I like to read some of these influencer lady accounts, not for hate purposes but as a kind of anthropological expedition. It is a CULTURE. And I think there are far, far more fawning, admiring comments (about kids, outfits, hairstyles, home decor, etc.) on there than there are mean ones. In fact I’d venture to guess that the sheer proliferation of these blogs has more to do with thirst for approval from other wannabe Mommybloggers than for moneymaking. I like watching these girls and their interestingly-named children do their performative family shit! ! The family photo shoot with matching PJs that the bearded dad is not really too thrilled about! The “Live Love Laugh” sign in that weird loopy font! Is it really “burning cats” to wonder what the truth is behind the facade?

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    Jax
    20 Apr 2021
    11:08pm

    I started listening to the podcast just now. Loving the opening vaccine discussion… wondering if the podcast could be better mixed — Kim sounds really low volume compared to Jennifer. I have to turn up Kim and then turn down Jennifer. I know it’s hard doing it via Zoom, etc.. Thanks for a great podcast! Speaking of mom influencers, so many of them are also secret QAnon believers/peddlers, ugh.

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    Amanda H
    19 Apr 2021
    6:22pm

    Fascinating episode! Love hearing about motherhood past our 40s.

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    Sheila
    19 Apr 2021
    8:54pm

    Brooke Erin Duffy’s book, (Not) Getting Paid to Do What You Love is a really compelling scholarly book on this topic. It really helped my undergraduate students untangle the complexities of feminine influencer culture.

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      Sheila
      20 Apr 2021
      10:44am

      Okay, having now listened to the whole podcast, this episode is going on my reading list for my Internet of Identities course for the fall. Excellent!

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        JoM
        20 Apr 2021
        11:35am

        Sheila, your mention of your Internet and Identities course made me think of Lauren Oyler’s novel, Fake Accounts, which I am just about to finish reading. Seems like it might have a spot on your syllabus – and your course sounds super-interesting! Can I ask which department the course is offered in?

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    Samantha W Zutler
    20 Apr 2021
    3:23pm

    Ok, please forgive me if this is a dumb question – I joined Patreon. Where do I find the extra content? Thank you and love the blog and podcast!

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      Jenn Romolini
      20 Apr 2021
      4:56pm

      Hi! So if you go to patreon.com/everythingisfine that’s our homepage and you should be able to scroll down and see new posts (it’s just like a blog). Our most recent post is a Monday playlist Kim made which has a bunch of amazing songs, we released a Patreon-only podcast episode last Friday, and you should see me blogging about my complex relationship with puff-sleeve blouses from Thursday. Let us know if you run into any difficulties and thanks for signing up!

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      Eloise
      20 Apr 2021
      4:59pm

      And….if you are mostly too lazy to do that (hello, me!), it pops up in your email.

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    Mae
    20 Apr 2021
    3:27pm

    There’s no getting away from advertising unless you go deep into the wilderness and turn off your phone.  (Is it Heather who comments here who’s hiking the Appalachian Trail or like that?  I hear you, sister.)  I play online to kill time without watching t.v., where the advertising is obnoxious and repetitive and sends social messages that quickly become cliches.  I follow one Instagram feed for its encouragement to live healthfully, and I don’t get caught up in comparing my lifestyle to the author’s — I’m just there for new ideas to try.  I don’t mind being advertised to when I choose the forum.  The GOACA blog is similar in that it encourages my demographic to share experiences, try new fun things, and yes, spend money if you’re so inclined.  If I were to hear that Kim knocked down six figures annually for her efforts, I would applaud her for striking the right note and getting rewarded for it.  It would also send the right message about what sells:  Classy things presented in an encouraging environment to women whose bodies are changing.  This podcast was a reminder to keep comments about others on the nice side.  I liked it.

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      D.Morgendorffer
      20 Apr 2021
      4:01pm

      Just finished having my new laptop set up and am now checking out everything on it. So, I figured my first comment with my new laptop will be to say, “Mae, I always enjoy your comments.”

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        Mae
        20 Apr 2021
        4:25pm

        Thank you. I always enjoy yours, too.

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Kim France

I was born in Houston, Texas in 1964 and have lived in New York City since 1988. I had a long career in magazines, working at Sassy, Elle, New York, and Spin, and in 2000, I founded Lucky magazine, which I edited for ten years.

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