Guess what I just realized?

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The other day, my mom asked me how long I’ve been doing this blog, and it was then that I realized it’s been exactly ten years this month. Which is kind of nuts. But also so cool!  Thanks to all of you for so many things: for making GOACA a viable business, which allowed me some degree of professional freedom; for participating in such a fun, funny, supportive community; for circling like sharks and defending me on the (happily rare) occasions when somebody posts a mean comment; and for actually really seeming to care about your fellow readers—and me—in a way that I’ve found quite moving. There were times in the past ten years when I felt lonely and bewildered, and you’ve always grounded me.

After working for so long in the magazine trade, and watching that business circle the drain, I wasn’t sure where I’d fit in post-Lucky. But you all made room for me, and the audience that grew here was a big part of what allowed me to—among other things—launch Everything is Fine. Thanks again for all of it, ladies. Please keep coming back and I promise I will too.

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109 Thoughts on Guess what I just realized?
    Donna
    29 Apr 2022
    9:25pm

    Yay, happy anniversary Kim, you are a treasure, I love this site & the podcast with Jenn!

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    Jessica Goodman
    2 May 2022
    9:33am

    Congratulations to my favorite blogger and co-podcaster!

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    y.k.
    27 Apr 2022
    9:15am

    It seems like about a month ago when I read the NYT article about you but you’re telling me that was 10 years ago how did that happen??- Thanks for the blog Kimfrance!
    and how about a close up on your necklace! ( I can see the top is Ten Thousand Things, but what about the other charms??)
    🙂

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      Kim France
      27 Apr 2022
      9:49am

      They’re all James Colarusso.

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    Ann
    26 Apr 2022
    10:51pm

    I was an OG subscriber to Lucky and I miss it to this day. I am truly never not shopping. Fittingly, this blog is often my first stop on the internet every weekday. Then I go to Andrea’s IWTBH. Thank you for keeping this going for 10 years; I hope it stays fun. I love it here.

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      Tanya
      27 Apr 2022
      4:17pm

      Same, Ann! Congratulations, Kim. This is one of my very favorite places on the interwebz, and I never miss an episode of EIF. Makes me feel like I’m part of a big, fun gang of kickass women.

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    Jenny
    26 Apr 2022
    6:39pm

    Congratulations and happy anniversary. It’s a joy to come here every day.

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    Anastasia Christou
    26 Apr 2022
    6:58pm

    Amazing! Congratulations on 10years!
    Loved you as an editor, LUCKY was like a breath of fresh air and I looked forward to that issue each month, then your fashion books – so good!
    I recently discovered your podcast during Lockdown last year – fun! you and Jenny are awesome, its like hanging out with friends

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    Trish
    26 Apr 2022
    7:15pm

    Congratulations and thank you for 10 awesome years, Kim! Love this blog, this community of rad ladies, and you. ❤

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    Gablesgirl
    26 Apr 2022
    7:20pm

    Thanks Kim and congrats. Original Lucky subscriber and long time reader.

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    Maureen
    26 Apr 2022
    7:34pm

    I really enjoy this blog and especially enjoy the podcast. I feel like I’m with good friends, discussing interesting topics.

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    Lesley W
    26 Apr 2022
    8:00pm

    Thank you… and bravo!

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    Jan
    26 Apr 2022
    9:40pm

    Congratulations! and wow, WHERE did the time go??

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    nadine
    26 Apr 2022
    9:59pm

    Congratulations Kim!! Happy tenth anniversary, I love coming back here every day. I love to read your words: from the description of a garment to more personal insights, to the choice of the friday links and the comments about current culture. Thank you for all these years and looking forward to many more!

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    RLJ
    26 Apr 2022
    10:16pm

    Congratulations Kim…I am so grateful that I found this blog and your wonderful podcast. I appreciate and value the content you provide and while my wallet may be worse for it, my mind and heart are not. Thank you!

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    Dana D
    26 Apr 2022
    1:15pm

    Thank you for opening such a space as this…here’s to 10 more years!!!

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    JennyMick
    26 Apr 2022
    1:16pm

    Congrats and thank you for all the effort! BTW, your face and neck look amazing. Pls talk about your neck care in a future EIF!!! xoxo

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    Tara
    26 Apr 2022
    1:19pm

    Congratulations Kim–thank you to you and all of the GOACA readers who brighten my day every day. This is such a bright, happy, caring space and I have upped my fashion game and my life game several times thanks to all of you!

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    kimbersam
    26 Apr 2022
    1:31pm

    Congrats on 10 years of fun and fashion! You’ve built such a warm, funny, kind, community. That’s unfortunately rare these days.

    Internet hug,
    One of the Sharks

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    Marisa
    26 Apr 2022
    1:44pm

    Congratulations, Kim! Here’s to many more 🙂 xx

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    Joan
    26 Apr 2022
    1:48pm

    Thank you for your blog. It is one of the few I don’t feel I have aged out of (and aged I have). It is also never depressing but always uplifting.

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    Anna
    26 Apr 2022
    2:04pm

    Congratulations, and thank you Kim! I have been a reader since day one-ish, and GOACA is still my morning go-to. I’m really hoping for 10 more wonderful years.

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    Betsy P
    26 Apr 2022
    2:16pm

    Thanks for creating this community of people willing to advise and comment thoughtfully. The only 2 places on the internet that I regularly comment are here and I Want to be Her, that I found through you.

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    Liz
    26 Apr 2022
    2:27pm

    Congratulations! I don’t comment often, but I’m always here reading or listening to the podcast. I appreciate this space you’ve created so much!

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    Julie
    26 Apr 2022
    2:35pm

    Thank you!

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    Adrienne
    26 Apr 2022
    2:38pm

    Congratulations, Kim, and Happy Anniversary! GOACA and EIF are the most enjoyable things to read/hear every day/week. Much continued success and I’m glad you found enjoyment for yourself on both fronts!

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    Anna
    26 Apr 2022
    2:56pm

    Congratulations on this significant milestone! Love the blog and podcast! A fan from Toronto, Canada.

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    Elle
    26 Apr 2022
    3:00pm

    Congrats to Kim and yay for us readers. Appreciate this space so much – I think I’ve been reading for nearly all 10!

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    ChristyW
    26 Apr 2022
    3:01pm

    Happy Anniversary & Congratulations!
    I love GOACA and EIF both, for so many reasons.
    Thank you thank you thank you.

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    Lolo
    26 Apr 2022
    3:06pm

    Congrats, Kim! I rarely comment, but have been reading daily since day one. Since I hate shopping and we share an aesthetic, this has become my go-to resource 😊 And what a lovely group you have brought together. Hope the next decade is a great one!

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    elise
    26 Apr 2022
    3:22pm

    10 years?? How is that possible? What a fun ride it’s been – here’s to the next 10! Congrats Kim!

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    D.Morgendorffer
    26 Apr 2022
    3:22pm

    Congratulations, and what a pretty picture. With this milestone, I will say what I have left unspoken…I have always believed that a) this readership is made up of people who have obsessively hunted for the shawl Izzy wore for her big date with Sam the Pickle Man in Crossing Delancey and b) Kim France TOTALLY knows the characters from Crossing Delancey. For me as a young woman, Crossing Delancey was my idea of getting to cool and Kim France was/is the cool, older college girl home during break who turns out to be really nice when you at last get up the nerve to speak to her. Coolness is something that exists on the horizon. So, the fact that Kim France is exactly ten years older than me is perfect for me in terms of aspiration. So, thank you, Kim France, for always sailing ten degrees closer to the horizon of cool.

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    Tammy
    26 Apr 2022
    3:45pm

    Amazing! Your blog is my favorite, Kim. Thank you.

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    Adrienne DeWitt
    26 Apr 2022
    4:09pm

    Congratulations on 10 years! I remain very grateful to your blog. Thanks to your content, I no longer dress in Target mark downs. 🙂 You are a Godsend.

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    Clare
    26 Apr 2022
    4:15pm

    Oh wow. Congrats Kim. I also rarely comment but I read GOACA every day (it’s 6 am in Australia and your blog is the first thing I open) and your regular commenters crack me up. My Voile Blanche boots are my favourite purchase. And of course I love the podcast. Thanks xo

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    nancy
    26 Apr 2022
    4:18pm

    congrats kim. i’ve stayed with this blog and now the pod since the beginning. happy for your success.

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    AC
    26 Apr 2022
    4:34pm

    Thank you and happy anniversary, Kim! I am waving a celebratory armload of Chan Luu scarves in your general direction!

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    Anja
    26 Apr 2022
    4:36pm

    Congratulations and Happy Anniversary! This space has been an oasis, especially during recent times (when I became a regular reader) – here’s to ten more years!!

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    Dawn
    26 Apr 2022
    5:19pm

    Congrats, Kim! I loved Lucky and was so excited to find you here years ago. Love this community and the podcast. I hope you pop the cork on some bubbly and celebrate this accomplishment!

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    Rebecca
    26 Apr 2022
    5:19pm

    Ten years! I think that i have been here almost since the start? Thanks for a great blog: looking forward to 10 more?

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    Susan
    26 Apr 2022
    5:34pm

    Happy Anniversary! GOACA (and Podcast) have been a worthwhile addition to my days. Keep making stuff. Thank you. (P.S. I am still kinda over “Pop of Color” but I love you anyway.)

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    marjorie
    26 Apr 2022
    6:21pm

    Can it really be 10 years?? HOW. But wow! Happy blogiversary and mazel tov, and I too say thanks for the good vibes and inspiration of all you’ve created here.

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    DK
    26 Apr 2022
    1:09pm

    MAZEL!!!

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    Dawn
    26 Apr 2022
    12:36pm

    Thank you for your excellent work all these years. You’ve set a lovely tone for women who are in a phase of life that’s quite sobering in so many ways. We girls need to lift each other’s spirits, and your blog and its commenters do that for me all the time. XOXOX

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    Valerie
    26 Apr 2022
    12:55pm

    Kim, kudos to you for ten years! Your honesty, humor and style keep me going everyday. I’ve been an ardent reader for years. Thanks for helping me navigate my path as a GOACA. Loving your podcast with Jenn! Your blog and podcast are my hands down favorite things- Cheers to you from Valerie in Northern Cal

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    Stephanie
    26 Apr 2022
    12:55pm

    Happy anniversary, Kim! Thank you for GOCA , what a great community you’ve brought together, it’s the one email I really look forward to, a much-needed bright spot in the day especially during challenging times. Same goes for Everything Is Fine… love them both!

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    Rosie
    26 Apr 2022
    1:03pm

    Thank you for these 10 years. It was the Famolare wavy-soled shoes that brought me here, and made me realize how much fun your blog is. It is quite an accomplishment. Way to go!

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    karen
    26 Apr 2022
    12:29pm

    congratulations! i wish i would have known about this special place 10 years ago, but so glad i know about it now. kim, i’m so grateful for what you write and post about, but even more so for the community that you have fostered. looking forward to the next 10.

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    Tahe Z
    26 Apr 2022
    10:15am

    Happy Anniversary, Kim! I’m so happy for you <3 As a devoted Sassy and Lucky reader, I feel so fortunate to have stumbled upon you again after all these years back when you were interviewed on a podcast (can't remember which one!). It was there that I first learned about your new podcast EIF and immediately "tuned in". Both EIF and GOACA have been so invaluable to my spirit during this new phase of life- albeit NOT my wallet. I love this community, too. Great selfie, btw!!

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    Liz
    26 Apr 2022
    10:23am

    Happy Anniversary! This is one of my favorite blogs, and your podcast is the one I find myself looking forward to the most every week. Also, since you’re often complaining about your hair, I must tell you how amazing it looks here!

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    Shannon
    26 Apr 2022
    10:24am

    YAY! Happy Anniversary Kim <3

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    Cynthia
    26 Apr 2022
    10:31am

    Been reading since day one, and I check this blog every day – thank you for the work you put into it, and for your style and talent. (My closet thanks you, too!)

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    Coco P.
    26 Apr 2022
    10:42am

    Happy Anniversary! I wish I found this blog earlier, but having so much to comb back through is a gift. <3

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    Beverly
    26 Apr 2022
    11:58pm

    Bravo! 10 years is a huge benchmark. I appreciate your posts and come here daily.

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    Jenn
    27 Apr 2022
    7:08am

    Congrats on the 10 years! I love the blog and podcast. Thank you for sharing your wit and wisdom with us.

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    Gleaming the Cube
    27 Apr 2022
    11:26am

    Congratulations on 10 years! Whoooo! I learned of the joys of Zero Maria Cornejo through you and to echo a lot of other comments, my closet if not my wallet is very grateful. And thank you for not abandoning your blog for social media.

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    valerie
    27 Apr 2022
    11:31am

    Congratulations Kim! Love you, this blog, the podcast and the community you’ve built. Cheers to many, many more!

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    Cola
    27 Apr 2022
    12:35pm

    Your blog is the best! Thank you for everything you do and for the community you have built here. We, your readers, are SO Lucky!

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    @sarahspy
    27 Apr 2022
    12:35pm

    U R D Best! Congrats on the milestone, and thanks for all you share here & on the podcast! 🙂

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    Marie
    27 Apr 2022
    1:13pm

    Thank you
    – for sharing your ideas, thoughts and friendship through the blog .
    I am the same age ( so 80s memories etc and so many others – Dr Scholl’s, gauze tops etc have been so on the nose -ha,) so it is nice to know of other kindred spirits ruminating about similar stuff at this age
    ) as others say -such a friendly spot The podcast is great too.
    You have created a great space –
    Rock on, really appreciate

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    Sara Campbell
    27 Apr 2022
    1:23pm

    Congratulations, Kim! 10 years of work on anything is truly a milestone to be celebrated. So glad to have been along for the ride — and so grateful for all of the discoveries over the years! You make getting older easier, and that is a true service. xo

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    LisaC
    27 Apr 2022
    2:15pm

    Congratulations, Kim. This is my favorite corner of the internet and I love your podcast, too.

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    CC
    26 Apr 2022
    10:47am

    This blog feels like a gift for me, and I feel less alone when I see other women dig it, too. Happy 10th to you, Kim, and to all your other girls here.

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    Laura
    26 Apr 2022
    10:48am

    Congratulations!

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    lisa
    26 Apr 2022
    10:53am

    Happy Anniversary! I think I’ve been there for almost all of it, and as a former magazine addict I am so appreciative of the resources your blog and podcast provide. Plus what you offer is so much more REAL than the magazines, and I need that! I’m almost exactly your age, and just have to say that you look radiant, beautiful and youthful (in a good way) in this photo and I’m glad you’re comfortable sharing your image with your fans. Keep doing what you’re doing, as the road will probably be getting rougher in the future and you are a resource that I count on. AND the community of strong, smart and positive women you’ve amassed is really fun to be part of!

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    Kate
    26 Apr 2022
    10:53am

    Like everyone else here, I am so grateful for you! You are a wonderful way to the start the day everyday- and you have seen me through some difficult times and brought a respite from life with your fabulous style, your humor, your unapologetic strong woman stance, and your acceptance of who we all can be as we enter new stages in our lives. Do not underestimate your impact, Kim- your wonderful writing, truths, and celebration of beauty in many different forms reminds many of us that we are not alone. Thank you for showing up every day and for just plain making me happier!

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    Louise
    26 Apr 2022
    10:59am

    Congratulations Kim! I have been reading your blog daily since you began and I marvel at the wonderful community that you have created online – not an easy task!
    Your blog and podcast have provided a consistent respite from the daily demands of life and fall into the (ever shrinking) category of ‘things I genuinely enjoy’. I credit you for vastly improving my skincare regime, improving my makeup, helping me find new books/TV/movies to watch, and validating my style choices. And your writing, along with the impressive comments section, are a delight and often ground me when I am struggling to maintain any sense of calm in a world that is increasingly F’ed up. Many, many thanks to Kim and to all of the GOACA community!

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    Jo
    26 Apr 2022
    11:09am

    I can’t recall how I found you but sure glad I did as I enjoy your posts/ commentary!

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    Allison
    26 Apr 2022
    11:13am

    Congratulations! Love this space and your podcast.

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    Sarah
    26 Apr 2022
    11:14am

    Congratulations & Happy Anniversary!

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    SAK
    26 Apr 2022
    11:15am

    Congratulations to you and thanks to your mom!
    This is always an interesting blog and it’s good to see what a success it is for you.

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    KitKatMeow
    26 Apr 2022
    11:16am

    Happy Anniversary. I was an earlier follower, and my bank account shows it! 🙂

    Here’s to another TEN years!

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    Mamavalveeta03
    26 Apr 2022
    11:16am

    I’m not crying…you’re crying. Congratulations, Kim, on creating such a wonderfully supportive and FUN space for all of us GOACA’ers! We love you! XOX

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    Tricia
    26 Apr 2022
    11:17am

    Congratulations Kim! I’m a daily reader and love you’re blog and the podcast. I remember in the pre-pandemic days you organized a gathering for all of the GOACA crowd. I live in NYC and would love to see that happen. How does the Cali dreaming shirt run. The size chart says 10-12 is a large. I’m typically a size 10 on top these days, but it looks oversized. Wondering if I’m a medium or large? By the way, you look great!

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    Jennifer
    26 Apr 2022
    11:17am

    Wow, 10 years is major! And I’ve probably been reading this blog for most of that time. Thank you for providing this space and keeping the good stuff coming!

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    MaryAlice
    26 Apr 2022
    11:19am

    Happy Anniversary! I look forward to your blog every morning – I literally save it for last, after I read my emails, as a morning treat with my coffee. I also love the community that has grown around this, which is almost without fail positive and uplifting. Congratulations and I hope there’s a meetup next time you’re in LA!

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    Mimi A.
    26 Apr 2022
    11:23am

    Happy Anniversary and Mazeltov! Wasn’t it said of Cary Grant that he “made it look easy?” You do that too, but I know considerable talent, intelligence, experience and dedication, all of which you possess in spades, are needed to make GOACA and EIF as great and popular as they are. As a journalist, I was initially snottily dismissive of reader comments when they became a thing. Boy, was I wrong. I love and learn from the GOACA community, something you have made possible.

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    tamara
    26 Apr 2022
    11:25am

    My brain, heart and soul love this blog; my confidence and closet love this blog; my wallet….wellllllll that’s another story entirely!!! Congrats on 10 trips around the sun!

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    Michelle Braverman
    26 Apr 2022
    11:26am

    I know; time flies when you’re blogging! Seriously, congratulations and keep up the good work. You have a wonderful “voice”. While our fashion styles may not always align, I enjoy checking out your selections, which happily run the gamut of affordability. I also like the connection to “Lucky”, one of my favorite magazines of all time when you were at the helm. It is truly sad what has become of magazines today…

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    Tricia
    26 Apr 2022
    11:45am

    Congrats! Your blog is a serious touchstone for me. And that selfie is aces. Hair, necklace, glasses and shirt are 100% perfection.

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    kelly
    26 Apr 2022
    11:56am

    Congratulations, Kim! I love your necklace! xo Kelly

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    Joannawnyc
    26 Apr 2022
    11:59am

    First of all–YOU LOOK GREAT! And somehow very much yourself, even though I only met you in person that one time. Congratulation on reaching the decade mark!

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    Kathy
    26 Apr 2022
    12:00pm

    Congratulations! Thanks for doing all the shopping so I don’t have to!

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    AmyM
    26 Apr 2022
    12:09pm

    Happy Anniversary and Congratulations! I remember being thrilled when you started the blog and I’m so happy it has thrived and grown into other relevant projects.

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    Tally
    26 Apr 2022
    12:18pm

    Congrats, Kim! I don’t pop into the comments very often, but I read you every day. Big hugs.

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    Stephanie
    26 Apr 2022
    12:24pm

    Congratulations!!! I come to your blog when I want to go shopping and I listen to your podcast when I need to hear the perspective of people who understand this time in my life.
    As someone who rarely sees herself in traditional media it is nice to be represented in this small way.

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    Viajera
    26 Apr 2022
    12:25pm

    Congratulations, Kim!! Keep up the good work.

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    Molly
    26 Apr 2022
    12:27pm

    Congratulations! 10 years is an accomplishment. I love reading your posts.

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    Carrie
    26 Apr 2022
    12:12pm

    Congratulations Kim France! I am pretty sure I have been a loyal follower from the beginning and although I do not comment often, I look forward to reading every post, especially the Friday links 🙂
    Thank you for your dedication to this awesome community you have created and for being a super cool person!

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      Meg
      26 Apr 2022
      7:09pm

      I echo this comment entirely. Congratulations Kim.

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    laurajeanorama
    26 Apr 2022
    9:34am

    Congratulations!

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    Suju
    26 Apr 2022
    9:38am

    Happy anniversary! I appreciate you and what you do here on the podcast. Here’s to 10 more years (and then some).

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    Paula amiller
    26 Apr 2022
    9:29am

    Bravo! I’ve been a follow for years. Love the podcast too- Happy Anniversary👏👏👏

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    Jennyg
    1 May 2022
    8:46pm

    Congrats on 10!! I think I’ve been along for the ride that long and enjoy your voice, suggestions, advice, products and fashion. Looking forward to the next 10!!

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    cw
    26 Apr 2022
    9:54am

    Congratulations! I don’t think it’s too effusive to say the kindness, humor, curiosity and fashion you show in GOACA has helped me negotiate my way through this next phase of life. It was brilliant of you (and Jenn!!) to expand into a podcast which I look forward to every week. Here’s to the future of GOACA and EIF!!

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    Jill
    26 Apr 2022
    9:51am

    Reading this blog is a daily delight and never disappoints. I’ve enjoyed getting to know you a little bit throughout these past 10 years, Kim! Looking forward to whatever the future brings. I’m so grateful for GOACA and you.

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    Lisa
    28 Apr 2022
    2:07pm

    Thank you for your voice/eye/perspective!

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    Samantha
    28 Apr 2022
    10:49pm

    Congratulations Kim! I love this blog, and I’ve loved seeing it (and the podcast!) grow over the last few years. Most importantly, your hair looks SO GOOD in this photo!!

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    Lori
    29 Apr 2022
    12:58am

    Wow, congratulations!!! And heavens, where did a decade go?? Like so many others here, I’ve found this blog, and now the EIF podcast, a beacon of (smart, hilarious, thought-provoking, inspiring, courageous, encouraging, kind) hope through some seriously challenging times! Thank you for all of the work and heart you put in every week, and for creating what feels like a real community!

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    MKW
    26 Apr 2022
    9:20am

    Lucky and then this delightful little place… I feel like we grew up together. Looking forward to years of aging gracefully with this group. Happy Anniversary!

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    Alice S
    26 Apr 2022
    9:21am

    Congratulations on this milestone, for forging a path for yourself, and for creating a spot online for this community. I appreciate you!

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    Jen Bluestein
    26 Apr 2022
    9:17am

    Happy Anniversary, GOAA. Love you, Kim.

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    MeezStephanie
    26 Apr 2022
    9:17am

    Aw, wow, happy anniversary! We love that you do this. And HEY< what's the lovely shirt (Xirena, maybe?). Love from a perimenopausal girl in Toronto 😉 xo

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      Rosemarie
      26 Apr 2022
      1:17pm

      Congratulations and Happy Anniversary, GOACA! Thanks for being a wonderful daily fix!

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      Kim France
      26 Apr 2022
      9:56am

      Thanks! It’s the Ace Shirt by Cali Dreaming.

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        MeezStephanie
        26 Apr 2022
        12:37pm

        So good on you! thanks.

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    Gemma
    27 Apr 2022
    8:30am

    Hooray! Thanks for 10 years of good content! And thank you for staying as a blog and not moving to an email newsletter.

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    Alexa
    27 Apr 2022
    7:47am

    Happy 10th, Kim!
    You’ve built something real.

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    Kathy Mannion
    2 May 2022
    6:04pm

    I’m an OG Lucky subscriber and GOACA reader—and now EIF listener. (Only cursory attention to Sassy, because I was 25 in 1988 and 33 in 1996.) When I first discovered the blog, I was so excited I started cackling. Listening to the podcast has me cackling at least once a week. Thank you for the reading and listening material, the fashion, the beauty, the styling, the stories, the various media recommendations, and the attitude. Love, love, love you.

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About

Kim France

I was born in Houston, Texas in 1964 and have lived in New York City since 1988. I had a long career in magazines, working at Sassy, Elle, New York, and Spin, and in 2000, I founded Lucky magazine, which I edited for ten years.

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