What’s your new favorite beauty product?

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One day after school when I was 13 or so and had nothing to do, I decided it was time to pluck my eyebrows like some other girls were doing. In pictures from around that time, it’s obvious I never needed to pluck: my brows have always been scant. But I had to do it anyway, and was completely clueless as to how it worked. Of course I ended up over-plucking, in an attempt to make both sides symmetrical (little did I know that this was a pointless exercise, because usually our brows are not mirror images of one another: “they’re cousins, not siblings,” as a makeup artist once informed me). Those brows never totally grew back, and now that I’m getting older they’re thinner still. For a long time I brushed on a pomade, but that began to look pretty fake and heavy to me, so I tried Air Brow from my new favorite natural beauty brand, Kosas, and it’s just perfect. My brows look much fuller—and naturally so. Plus, it’s so easy to use, and it comes in a whopping ten shades, which is about seven more than most brow products do.

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49 Thoughts on What’s your new favorite beauty product?
    Deborah N Flanagan
    12 Oct 2021
    12:28pm

    I just ordered this! I get my brows microbladed but it just doesn’t seem to last very long. I’m excited to try Air Brow. Nice that there is a discount now AND free shipping!

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      Lisa
      12 Oct 2021
      1:45pm

      Also just purchased – love a good discount and my brows need some help!

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    Melissa
    12 Oct 2021
    7:47am

    I love this brow gel too. I was using Milk brow gel for a few years but I like this one better. I also really love Sunday Riley Luna Sleeping Oil. It does wonders for my face- clears up redness and flakiness.

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    LisaC
    12 Oct 2021
    7:53am

    I’ve been using GrandeBrow for a few months now and my brows are noticeably darker and thicker. I’ve been using eyeshadow to shape them, but now I’m going to try the Kosas product.

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      lola
      12 Oct 2021
      8:23am

      I was using NeuBrow and the results were amazing. One day I looked in the mirror and realized I didn’t even need a brow pencil anymore (my brows are normally very light and like everyone else’s, thinning as the days go on). I ran out and never re-stocked and my brows are back to being light and thinner than ever. Needless to say, I have since re-ordered and am hoping they return to the no-pencil state they were in a few months ago. Good brow and lash serums are an investment and can be trial and error but it is a small investment compared to getting them microbladed and maintained, or the amount of money we spend on products that are ineffective.

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    Kim
    12 Oct 2021
    11:32am

    Switched to this from Boy Brow a while back and have purchased multiple times. I love it!
    Also really liking Beuti’s anti-inflammaging elixir enough that I’ll be buying again.

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    Liz
    12 Oct 2021
    11:36am

    It’s too soon to tell if it’ll be a favorite, but I just started using a drop of sweet almond oil before my face cream, because I hate wearing make up but feel like I need something to add a little glow. It seems to work really well, but we’ll see. I haven’t had much luck with skin oils and usually end up with pimples. I also just started using mascara. My lashes have definitely started thinning out a bit. The problem is finding a good waterproof one, since I live in the PNW. Oh, and Glossier’s Boy Brow is great for people who have thick, slightly unruly brows.

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    Kelly
    12 Oct 2021
    11:40am

    Ugh. I overplucked my brows in the early 90s; I blame Amber Valletta. I just bought Marc Jacobs Brow Wow at TJ Maxx, it’s pretty good. It has a micro pencil at one end (my preference) and a brow gel on the other. I think the color I got is a little light for me, but it does make my brows a little fuller. A lot of browns are too warm for me.

    The other thing I bought was Philosophy’s Renewed Hope in a Jar “water cream.” It’s a hyaluronic gel cream, a little weird in texture but it’s super light; I feel like most of the super-popular moisturizers are on the heavy side. On a side note, I feel like every time I read about models’ skincare regimes, they say they have dry skin. How can that be??

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    Tahe Z
    12 Oct 2021
    11:48am

    Since brows are the main topic, I’ve been using the Madison Reed powder for my brows and I’m use a thin brush to cover those stubborn greys. It seems to work well and fill in the places that hair has decided not to grow anymore (WHY??? I never plucked there!!). For lips, my favorite will always and forever be Lipstick Queen’s lipstick in Medieval. It’s more like a fully tinted lip balm. Sheer with just the right amount of color.

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    Tahe Z
    12 Oct 2021
    11:45am

    cw, I would get that, too, especially when I had a pixie cut! There are plenty of people who don’t mind it one way or the other, and that’s totally fine, but it bothered me personally when it happened to me. What counts is how it makes you feel!

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    Maria
    12 Oct 2021
    11:42am

    Ilia is such a great brand. Their super serum face tint and all of their products are so easy to use, look great on all types of skin, and their multi stick is invaluable!

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    Mamavalveeta03
    12 Oct 2021
    9:17pm

    Call me your brow twin, Kim, because I did the same thing when I was about 13 in an attempt to have “chic disco brows,” which really meant anemic looking over-tweezed skinny brows. I’m always looking for good brow products (I’m loving Merit’s right now.) But my heroine beauty products is Benefit They’re Real! Magnet Extreme Lengthening Mascara. It gives my skimpy lashes natural looking length (not particularly voluminous, but I’m OK with that. ) and lasting power.

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    Susan
    12 Oct 2021
    3:52pm

    Yes to this product! I never used eyebrow stuff–but getting grey and old and chemo took a toll. The grey color on this product is fabulous.

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    Tina
    12 Oct 2021
    4:34pm

    Habitual boy brow user, here. I went to Sephora a few week ago to try the Kosas, but ran afoul of the an unhelpful employee. She said they has put it all in the back, while they were rearranging. She asked if I knew what color I wanted because, “Otherwise, I’ll have to just keep running back and forth and that’s a lot of work. So, I don’t know if I can find it for you.” SIGH. I indicated that it seemed like there were a few other solutions, for example, bringing multiple colors out or looking at me and see what colors might work for me. Blank stare. Left and ordered more Boy Brow. Maybe I’ll try again someday. On a positive note: I also recently found a great $3 brow helper. Elf makes a $3 brow wax stick that helps keep browns tamed. Since my browns are sparse, I find that it helps to let hairs grow a little longer to fill in (like the equivalent of a brown comb over, haha). But it make them more unruly. The elf brow was really helps.

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      Jenny
      13 Oct 2021
      10:01am

      You can order samples of the brow gel (and most of their other makeup) from the Kosas site, and you get a site credit in the same amount. This company clearly wants my love and my money.

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    Francine
    13 Oct 2021
    3:57pm

    Hourglass Unlocked Mascara. Truly the only mascara that doesn’t smudge. Absolutely fabulous product. Naturium Vitamin C Serum is by far the best C product I’ve ever tried (SkinCeuticals, MaeLove, SkinMedica…endless). And Naturium’s Creamy Camellia Cleansing Oil – holy hell. That line is crazy good. The founder, Susan Yara, is an over-40 former beauty editor. You should have her on your podcast!!

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    Lori
    13 Oct 2021
    12:22am

    Haven’t used a proper beauty product / cosmetic since the pandemic hit – but a year ago (accepting that I just wasn’t going to deal with makeup while WFH, but not wanting to see thinning brows in the mirror, and not having a budget for NeuBrow or similar), found a $12 brow serum on Amazon called SilkSence. Took maybe six or eight weeks of nightly use to see a difference, but it really worked, and my eyebrows are back to normal!

    Secondly, being addicted to lip balm, and wishing to use less plastic, and liking at least a hint of color, I ordered a Vaseline Lip Therapy product called Rosy Lips, which is available in a tiny tin (also on Amazon, CVS, etc.). Not sure if a petroleum product is really an improvement over a plastic tube, but I do love the consistency of the stuff, and it gives a faint, lovely touch of color to an aging-ghost-mouth.

    Lastly, the manliness thing is real! Plenty of research on the topic – it’s apparently due to the drop in estrogen, since estrogen essentially causes and maintains “femininity” in women’s features …

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    Nicky
    12 Oct 2021
    11:32am

    I microbladed my eyebrows two years ago and can say it was one of the best beauty investments I ever made. My eyebrows were sparse and patchy and now they look full and beautiful, which actually makes me look a bit younger (or at least well rested!). Microblading completely changed my face. I feel confident without any makeup as I still look pulled together. (Before, I wouldn’t dare work out or walk the dog without a touch of brow pencil.)

    The only downside is the maintenance. I try to push my touch-ups to every eight months.

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      Julie
      12 Oct 2021
      11:53am

      Hi Nicky. I tried neubrow for 7 months and, although there was improvement, it didn’t really fill in the very sparse areas. I have been considering microblading for a few years but I am very nervous about having it done. Do you (or anyone else who has had it done) have any ‘pointers’ you could share for someone who is looking at having this done?

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    Betsy Palmer
    12 Oct 2021
    10:02am

    Just pulled the trigger on NeuBrow. Thanks for the nudge everyone.

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    MARGARET
    12 Oct 2021
    8:51am

    This stuff is GREAT and also Kosas does something no other beauty company does–makes a true gray brow gel and pencil for gray hair!

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      themis
      12 Oct 2021
      10:59am

      I microbladed last month. Good christ, it fixed my whole face. I’m guessing I didn’t pay what most people do, because a girl at my lash salon was starting her own studio elsewhere and offered a special to increase her client base. But I’m not at all sorry, and the touch-up appointments every six months average to less than the cost of a good pencil, and how many of those did I run though – ? I am enjoying looking put-together right as I roll out of bed, too. Little Ilia skin tint, Glossier ultralip, dab of highlighter is all it takes to run out the door.

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    patty
    12 Oct 2021
    9:06am

    Neubrow! Neubrow! Neubrow! I, too, no longer fill in my brows. It’s such an excellent product. Can’t recommend it enough.

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    Kay Erikson
    12 Oct 2021
    9:45am

    While we are on the subjects of brows, has anyone had theirs “done”? I just learned that the woman who cuts my hair had microblading, and her brows look amazing. Am I crazy to consider this? Mine are getting pretty thin.

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      Shannon
      12 Oct 2021
      10:32am

      I pulled the trigger this year and got mine done. I’m so happy with them! Mind you, I had next to zero hairs left. To wake up in the morning and look like myself again has done wonders. I was using a gel color every morning (except maybe on weekends when I wasn’t leaving the house). And I didn’t just need a little. I had to paint on each brow in its entirety. It was starting to look heavy and muddy, so I decided this was the year. My sister and my Mom both have very thin brows, too and my sister had hers done, and my Mom is now considering. I feel it’s well worth the investment!

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    kimbersam
    12 Oct 2021
    9:56am

    My brows must be third cousins, twice removed 😉 Recently, I received a sample of Fenty’s Gloss Bomb and I love it. Not too sticky, or too greasy. I use Marc Jacob’s (prim)rose pencil and the gloss on top. Very “better than natural” but doesn’t screech “I AM GLOSSY LIPS!”

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    cw
    12 Oct 2021
    7:36am

    When I ran out of my State Of face oil I raided my daughter’s bathroom and discovered a bottle of Herbivore Coconut body oil which I’ve been using on my face since. It’s great! Not heavy, barely a scent and not expensive. I’m also still using NuBrow which helps the thinning brows and I’ve used Boy Brow for several years now, but it sounds like you might like the Kosas Air Brow better, Kim. True? And, on another subject entirely…I have noticed more and more as I’ve moved out into the world semi-post-Covid how many older women look so…manly…I would love to hear a conversation on EIF about how we can counter that manly look as we age. (and I include myself in that notion of looking manly)

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      Wendelah
      12 Oct 2021
      4:55pm

      What (where?) is EIF?

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        Lori
        12 Oct 2021
        10:34pm

        Everything Is Fine, Kim’s and Jenn’s podcast! Should be linked in probably the previous post? (-:

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          Wendelah
          18 Oct 2021
          8:32am

          Thank you, Lori. I will check.

          I have not noticed any “manly women,” but then I haven’t been anywhere except the doctor’s office and no one looks their best when they’re sick.

          Aging is hard, no question. Changes in one’s appearance are the least of it, and the easiest to cope with, when you think about it. But I think the social isolation many of us are going through due to COVID has made everything harder.

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      Ellen Are
      12 Oct 2021
      11:24am

      I’m convinced the time of Covid is measured in dog years…this whole thing has really lasted more than a decade! And it’s taken a toll on my post-menopausal skin, as well as my psyche.

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      MER
      12 Oct 2021
      8:26am

      Interesting. What do you mean by “manly”?

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        cw
        12 Oct 2021
        9:30am

        Looking more like a man than a woman. If my hair is pulled back and I have on a baseball hat I look like a little old man rather than a little old woman. Not that there is anything wrong with looking like a little old man, but it does irk me a bit when someone refers to me as “sir.”

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          Papersitter
          12 Oct 2021
          12:43pm

          I have noticed that as well, and I see it in my own face more frequently when I look in the mirror. It’s the shape of the jaw, maybe, and the spread of my features. I mentioned it over the summer to my sister “I’m starting to look an old dude in makeup” and her reply was “you’re nuts”. So maybe it’s just me?

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            kimbersam
            12 Oct 2021
            1:14pm

            Speaking of aging men, have you all seen the filler Tom Cruise has in his face, now? Maybe it’s just newly injected and swollen. It’s his face and he can do what he pleases……but I was surprised.

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              Bobby
              12 Oct 2021
              3:01pm

              I was quite startled by how he looked. As you say his face…. But to me it looked more like some kind of prednisone situation rather than fillers.

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                kimbersam
                13 Oct 2021
                10:12am

                It could be, Bobby. Didn’t even think of that. I’ve had a steroid face, too!

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          Tahe Z
          12 Oct 2021
          11:44am

          cw, I would get that, too, especially when I had a pixie cut! There are plenty of people who don’t mind it one way or the other, and that’s totally fine, but it bothered me personally when it happened to me. What counts is how it makes you feel!

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          Liz
          12 Oct 2021
          1:37pm

          I know what you mean. I’m trying to embrace it by going a little harder and more low key rock & roll with my styling. I started cutting my own hair, which is really the best way to get that musician’s shag, and I often wear black straight legged jeans with chunky black shoes or ankle boots and some kind of cool, slouchy oversized sweater or button down. And no make up. I think Pamela Adlon in Better Things has a great look that feels cool while not trying too hard to look young, either.

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            cw
            12 Oct 2021
            4:24pm

            That’s a great look. I LOVE Pamela Adlon and I love how she is styled in Better Things. Can we please have an EIF podcast with Pamela Adlon?

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              Mamavalveeta03
              13 Oct 2021
              8:44am

              I second (or third!) this!

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              Eloise
              12 Oct 2021
              5:12pm

              I feel like a (potentially very) early episode mentioned that overtures were made but that having Pamela Adlon as a guest was super unlikely – not sure if that is still the case (or, actually, whether I made that up). I’d listen, for sure.

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          Ramona Quimby
          12 Oct 2021
          11:49pm

          I know what you mean and do think this is a real thing due to dwindling hormones related to menopause. I wonder if hormone therapy (which comes with it’s own caveats) helps that?

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            Karin
            13 Oct 2021
            12:07am

            Definitely hormone related. I also think a lot of work just get sick of the effort required to “look like women” as our society defines it. It’s a lot of f-ing work, especially as you lose estrogen. Pretty sure no men my age are trading brow-painting tips, for example.

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              Karin
              13 Oct 2021
              12:08am

              Lot of *women*.

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              Ruby Twilite
              16 Oct 2021
              9:39am

              I’m starting to think that as we age and lose our hormones men and women start to look…neutral. I noticed Henry Winkler with grownout hair and a paunchy belly and man boobs was looking more like an old woman. Its scary. Getting older is hard. It really does a number on your self image. Its a topic that really should be explored more.

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    patty
    13 Oct 2021
    10:58am

    I forgot to mention, I’ve started using the small straight razors marketed toward women to get rid of the peach fuzz which grows on my face now. I do it dry, it only takes a minute. It’s super satisfying to see the fluff fly away. Lotions, serums, and makeup go on nice and smooth afterward. And no, it does not grow in any differently afterward.

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      Julie
      14 Oct 2021
      6:59am

      I just started doing this too, Patty. It is super easy and I am so happy to have that “fuzz” gone.

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        Ruby Twilite
        16 Oct 2021
        9:44am

        I’ve been using Nad’s Strips to take the fuzz away, except mine is not colorless, mine is a bit dark. Just stop using any and all retinols or acids for a few days before doing it or you’ll rip off the top layer of skin. I also fluff on a bit of baby powder first so it grabs the hairs only.

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Kim France

I was born in Houston, Texas in 1964 and have lived in New York City since 1988. I had a long career in magazines, working at Sassy, Elle, New York, and Spin, and in 2000, I founded Lucky magazine, which I edited for ten years.

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