Brand crush: Jones Road

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This is legendary makeup artist Bobbi Brown’s new enterprise, and all the products are clean— both in terms of ingredients as well as from an aesthetic perspective: it’s all about a spare, no-makeup makeup look. This stuff is called Miracle Balm, and it’s half skincare and half makeup: apply it as you might highlighter—to cheekbones, eyelids, etc.—or all over your face for a nice wash of color. It’s got just the tiniest amount of shimmer, and contains good-for-your-skin ingredients like Argan Oil and Vitamin C.

I’m also quite enchanted by this mascara, which goes on thick and glossy, without clumps, and looks better than any clean mascara formulation I’ve ever tried.

And this rich brown eyeliner is easy to use and lasts and lasts.

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16 Thoughts on Brand crush: Jones Road
    Maria
    8 Sep 2021
    6:30am

    I cannot agree more with the comments here about these products and, especially, the Miracle Balm. Very confused about the rave reviews that I see. I think that it says a lot about Bobbi Brown’s “friends” in addition to her reach and ability to “influence the influencer.” I love her aesthetic and ordered these products when the line was launched. I was terribly disappointed across the board – the Miracle Balm gives little color payoff; is expensive especially when you factor shipping costs; and lasts about a minute – not to mention the tackiness. The Just a Sec shadow melts rather quickly and leaves glitter all over your eye. The Face Pencils are expensive and you lose a lot of product when sharpening them, and difficult to guess your right color while not being able to test in person. The mascara is probably the only product I considered re-ordering but mascara is generic and you can get better “clean mascara” from other lines. In fact, I would say that there are so many other products on the market right now that deliver in so many more ways for the same price – or less. I am very confused as to how the product reviews are controlled so well such that the negative reviews have been diffused. I posted on other sites and my reviews do not show up.

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    Francine
    9 Sep 2021
    12:41pm

    I finally tried some products from Trinny London and am so so impressed! The color matching is amazing. Her skin tint is by far the best I’ve tried. I’m shocked at how much I love her products.

    Btw Trinny would be an awesome guest on your podcast!

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      Jenny
      10 Sep 2021
      2:40pm

      I love some of Trinny’s products, and the enjoyment of the little tubs that click together (the “stack” of pots) make makeup fun again!! Despite the color range that isn’t great for me, I still buy them.

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    Cara
    8 Sep 2021
    8:28am

    I agree that the Miracle Balm is sticky – not good for summer in New England. Mascara is a so-so. The Face Pencils don’t work for me. I splurged on Westman Atelier Foundation Stick(s)
    and could not be happier.

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      DeeSea
      8 Sep 2021
      1:57pm

      The Westman Atelier products are dreamy (although I wish they used more sustainable packaging). I just tried their foundation stick for the first time and I absolutely love it. And the blush and highlighter sticks are divine.

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        JenM
        16 Sep 2021
        9:10am

        I love Westman Atelier! I wish it wasn’t so pricey but all the products work so, so well. I’m going to try Bobbi’s new line b/c I love her and think she’s the boss. Maybe I’ll start with the eyeshadows though.

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      Amy
      8 Sep 2021
      11:05am

      Oooh. Love Westman Atelier. I have been hesitant about ordering the foundation stick because I really feel like I need to try foundation on before buying.

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    LynnCBayArea
    7 Sep 2021
    11:40am

    I love this brand too. I have 2 shades of Miracle Balm, one which I use all over and one I use as a bronzer. The Just a Sec eye shadows look great and I can swipe the, on with my finger and go – not fussy! And the face pencils are addictive. Combined with the Miracle Balm I can forego foundation.

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    Bria
    7 Sep 2021
    11:50am

    I have such mixed feelings about that miracle balm. I do love the look of it on my skin but it is so sticky and tacky and my hair even gets stuck to my cheeks sometimes. I also dislike the scent—it smells like a rancid chapstick. But I still wear it regularly so obviously I think it’s worth it for the dewy look. And I’ll probably even repurchase it.

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      Amy
      7 Sep 2021
      2:00pm

      I feel like I’m the only one who is meh about this. I bought a couple shades of the balm and they basically look the same. For me — a fair skin toned gal – this applies like a very light shimmer. I can’t imagine layering it, because it’s pretty sticky and almost greasy on the skin. I have decided to treat them like giant tubs of lip balm, and that’s not a bad thing.

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        Heatherw
        7 Sep 2021
        5:01pm

        The Gloss Bomb from Fenty Beauty (Rihanna’s brand) seems to be a similar product and isn’t as goopy.

        I do really like the eyeshadows from this new Bobbi Brown brand and will probably order a few. She always had the best eyeshadows, and I’m glad to have another cruelty-free option. Thanks Kim!

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    DeeSea
    7 Sep 2021
    3:59pm

    I soooo wanted to love Jones Road–especially the Miracle Balm. I bought a bunch of items to try, and I can’t say that I’m in love with any of them. Out of the many items I tried, there were 2 things I liked: I like the eye pencil and would consider repurchasing it, and I like the face pencils for on-the-go touchups, but I’m not sure I like them enough to repurchase them.

    The Miracle Balm and I just don’t get along, and I’m legit confused (maybe even skeptical?) about the nearly universal glowing reviews. I tried 2 different colors. It’s way too sticky, and the stickiness doesn’t go away at all throughout the day. The color payoff is almost nil on my fair skin. Also, the heavy plastic packaging just seems unnecessarily excessive and not environmentally conscious.

    I do still love Bobbi Brown and her aesthetic though!

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      CS
      7 Sep 2021
      8:34pm

      I agree — I wanted to like these products, but they just didn’t work for me. I have an old Bobbi eye pencil, from before she sold her former line, and it has more staying power than the Jones Road one I tried. And the Balm was not a balm on my dry, older skin.

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    MRV
    7 Sep 2021
    4:08pm

    I am enjoying the miracle balm very much and think I will enjoy it even more in the drier months (at 49 my skin is getting dryer by day). I have not found it to be too tacky but I also use a very small amount.

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    Francine
    7 Sep 2021
    7:37pm

    Oh how I wanted to love this product. I bought two Miracle Balms (and a lip gloss). Concept is interesting. Packaging and presentation are very cool. But the execution is terrible. There’s little color payoff. Blends terribly. Doesn’t build. Clumps and smears super easily. Tacky, sticky and uncomfortable to wear. Honestly, I’m not sure what this product is supposed to do! The lip gloss is just meh. Totally a drugstore buy.

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    Mamavalveeta03
    7 Sep 2021
    8:32pm

    I’ve gotta be honest here: I absolutely adore Bobbi – I worked for her brand both at counter and as a freelance makeup artist traveling around upstate NY and the Midwest – so I had high expectations of her new brand. I’m way less than thrilled with the performance of The Miracle Balm. It doesn’t have good color payoff AT ALL and it stays tacky feeling after application. To the point where your hair will get stuck to your cheeks. Ugh. Do better, Bobbi! Ordered the mascara, but haven’t tried it yet. Based on the performance of TMB, I’ve been hesitant to waste my money.

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Kim France

I was born in Houston, Texas in 1964 and have lived in New York City since 1988. I had a long career in magazines, working at Sassy, Elle, New York, and Spin, and in 2000, I founded Lucky magazine, which I edited for ten years.

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